Your next launch,
planned in a single day.
Stop spending months on a launch plan that keeps changing. One focused day with me and you'll walk away with every big decision made, a clear campaign strategy, and a team that knows exactly what to do next.
Pay in full or two payments of $1,850 · Spots are limited
Your next launch doesn't have to be so painful.
You already know launches work. When it comes to building buzz, growing your list, and bringing in real revenue, there's nothing better.
What doesn't work? The months of back-and-forth, the last-minute pivots, the late nights spent wondering if you've missed something important.
- Chat threads with your team that never seem to end
- Decisions getting made on the fly because there was never a real plan
- Meetings that stretch into hours and still leave everyone fuzzy on the details
- Arriving at launch week more stressed than when you started
There's a better way to do this. And it only takes one day.
One Day Launch Plan™ is a VIP intensive focused entirely on you and your launch.
In one laser-focused, highly productive day, we work through all the big decisions together – your launch style, your offer, your messaging, your campaign theme, and everything your team needs to start executing immediately.
No more spinning your wheels. No more guessing. By the end of the day, you'll have a complete plan in hand and a team that knows exactly where to go next.
A quick note on deliverables
My experience and efficient process are designed to get the most out of our time together. That said, you're booking me for a day of undivided focus and expertise – not a preset list of deliverables. Every launch is different. How much we accomplish depends on how thoroughly you complete your prep work and how decisive you are when we're in the room together. That's a feature, not a limitation – because your launch plan will be custom-built for you, not templated.
Nice things people have said about working with me
"Thank you, Candice, for the powerful VIP planning day. We got insights, strategies and tools that are going to have a positive impact on all our marketing – not just the new campaign you're helping us with. I was blown away by what we accomplished in just one day."
"You could read 100 books and watch hours of YouTube on product launches, or you could hire Candice Lazar. The latter is the smart decision. She makes a clear promise and massively overdelivers on it every step of the way."
"Candice goes in depth on a launch plan, addressing all the components from concept to offer to ensure success. Her expertise is unparalleled. Her experience is fathoms deep and not to be missed!"
Your VIP Intensive includes
Strategy kickoff call
We'll connect before your VIP day to get aligned on goals and make sure you're set up to hit the ground running.
A full business day, just us
Eight focused hours (with breaks, including lunch). Bring a teammate if it helps.
Post-event debrief call
We'll review everything with your team once the dust settles, make any final adjustments, and make sure everyone's clear on next steps.
Two weeks of email support
I'll be available by email for two full weeks after your VIP day so nothing slips through the cracks.
All materials from your day
Worksheets, checklists, recordings – everything we work through together is yours to keep and reference.
A few surprises
Some things are better discovered in person. I don't show up empty-handed.
Not sure yet? Book a free discovery call and we can figure out if this is the right fit.
How it works
Pick your date
Choose a date that gives you at least 10 days for prep work. Lock it in with a 50% deposit or pay in full.
Get your confirmation
Watch for my confirmation email – it has everything you need for prep work plus a link to book your kickoff call. Check spam just in case.
Show up and let's go
We meet on Zoom, break for lunch, take a few breathers off-camera, and get your launch planned. Also: please remember to wear pants. 😉
Walk away with a plan
Post-VIP call with your team, two weeks of email support, and everything documented so you're ready to execute immediately.
Is a VIP intensive the right call for you?
Yes, this is you
- ✓ You're an established business owner or marketer with a list and a product to launch
- ✓ You'd rather be in your zone of genius than buried in launch logistics
- ✓ You get that a few focused hours now saves you exponential time and stress later
- ✓ You understand that doing the prep work is what makes a VIP day actually work
- ✓ You want personalized strategy from someone who's been in the room for dozens of launches
This might not be the fit
- ✕ You're just starting out and don't have a list or an offer yet
- ✕ You're looking for a done-for-you service with a guaranteed deliverable count
- ✕ You're not able to carve out a full day to be present and decisive
- ✕ You need copy written during the day – that's a different option (let's talk)
Hi, I'm Candice.
I spent five years on the client side in corporate advertising before a relocation sent me to law school. Being a lawyer was fine, technically. It just wasn't something I could picture doing for the next 30 years. (Beige windowless office, anyone?)
When I discovered direct marketing, I was gone. I worked as a freelance copywriter before joining the team of one of the biggest online marketing names in the industry – someone known for being a trendsetter in the launch space. A few years later, I was running copy as his copy chief.
Over five years, I helped plan and write copy for dozens of launches. I got the behind-the-scenes view on hundreds more. And now I use everything I've seen and learned to help people like you do it better – with less stress, fewer late nights, and a clear plan from day one.
When I'm not deep in launch strategy, you might find me holding my breath (literally – I'm a certified breathwork coach with a whole other business), dozing on an international flight, or working on my bar muscle-ups at CrossFit.
FAQ
You're working directly with someone who has planned and written copy for dozens of online launches – and had a front-row seat for hundreds more. By spending a few concentrated hours planning your launch now, you'll save significant time and stress as you approach your launch date. Fewer last-minute meetings. Fewer frantic messages. More space for the work that actually matters.
One Day Launch Plan and One Day Launch Copy Blueprint are both focused on planning and strategy. We'll brainstorm, develop your campaign theme, nail your messaging hooks – but we won't be producing finished copy during the session. If you want actual copy written during your day, that's the One Day Copy Intensive. Book a discovery call first so we can figure out what that looks like for your specific situation.
Typically 1–3 months out. I recommend booking no less than 10 days ahead – that's the minimum time needed for prep work and a kickoff call before your VIP day. If my calendar shows availability sooner, we can talk.
Yes, as long as you give me five days' notice from your original date so I can fill the spot. To lock in your current pricing, your new date needs to be within 90 days of your original booking.
Yes – we'll be spending a meaningful chunk of the day together on Zoom. Mark yourself unavailable and clear your schedule. We'll stop for lunch and take breaks off-camera, so you won't be glued to your screen. And as someone once told me at a party: "Candice, you're funnier than sh*t!" Which seems like a low bar, honestly. But my point is – it'll be a good day.
Totally fine. Email me at [email protected] or book a free discovery call and we'll figure out if this is the right move together.
Let's get your launch done.
One day. Every big decision made. A team that knows exactly what to do next. Your most organized launch yet could be the next thing on your calendar.
Pay in full or two payments of $1,850 · Questions? Email Candice